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Breakers Resort Offers New GuestExpress App

Breakers Resort has been offering relaxing Myrtle Beach vacations to its guests for more than 75 years. Now the experience just got easier with the new GuestExpress App, the latest technology to make your stay even better.

Created by the Myrtle Beach-based company Fuel, a leader in the travel, tourism and technology industries, GuestExpress provides visitors with a simple and effective program that can be downloaded on your mobile phone or computer. Your device becomes your key to enjoying all the great things the Breakers has to offer.

With the touch of a button, Breakers guests gain full access to the resort property, including benefits you can't get without it. Among the many features includes express check-in, so you and your group can skip the line at the front desk and proceed directly to your room to let the vacation fun begin without any delays.

"The GuestExpress app will be a vital asset to Breakers and puts the resort at the same level as many large chain hotels in the area," said Fuel CEO Stuart Butler. "The app’s advanced analytic features will make the Breakers staff and operations more intelligent and nimble. The Resort will also see opportunities for revenue growth through the app’s marketing and up-sell features," making it a win-win for both the resort and its guests.

Breakers, the first independent resort property on the Grand Strand to take advantage of this cutting edge technology, also offers other convenient and helpful uses with Guests Express, including direct messaging. The resort staff can send up to date information and friendly reminders directly to your phone, such as "Join us on the pool deck at 6 tonight for Kids Karaoke" or "Your room has been cleaned and is ready for you to check in."

GuestExpress also provides extensive property information so you never have to make a trip or call to the front desk to find out what you need to know. Pool hours? Resort dining menus? Special Kids Club activities? Everything you need to know about the Breakers to enhance your vacation experience is only a few clicks away. Can't find the answer to your question on the app? Simply send your question via text message to our staff.

But the benefits of GuestExpress go well beyond the property's borders. The app also provides a wealth of information about the Myrtle Beach area and things to see and do during your stay. Your Sun & Fun Rewards program can be accessed via GuestExpress, and special discounts and offers are redeemable at area attractions, restaurants and shops. The latest weather information, special events and festival calendars, maps, directions and more are in the palm of your hand.

Unveiled by Fuel in June of 2015 at a technology fair in Austin, Texas, GuestExpress may be downloaded from the App Store and Google Play store. The app features an innovative design that enables custom branding, seamless integration with most property management systems, push-notification messaging, real-time analytics insight, and tailored in-app purchasing options. These features, along with a world-class content management system and cutting-edge audience segmentation platform, give the GuestExpress app a leg up on the competition.

Breakers Resort continues to stay on the cutting edge of technology to bring its guests the ultimate vacation experience.  From the fully furnished and modernly decorated accommodations to the state-of-the-art amenities like the indoor/outdoor oceanfront pool deck and the Rusty Reel Bar & Grill, the Breakers goes the extra mile to give visitors a memorable vacation experience. For more information about the world’s most simple and effective marketing app for hotels, visit Fuel’s website at


(Posted: 9/8/15)